Wednesday, August 11, 2010

When consumers complain, companies should listen -- well.

While looking for additional information on underarm deodorants and antiperspirants, I stumbled upon an interesting comment thread.

It's about a specific variant of Dove deodorant formulated for people with sensitive skin, which as some users noticed seem to have been reformulated much to their "irritation".

What got my attention here is the story about how the product manufacturer, Unilever, responded to a user's complaint.

Here's the story from The Consumerist.

It's worth noting that most of the commenters on that thread we're really pissed about having a difficult time finding a deodorant that doesn't irritate the skin.
I think deodorant makers should seriously consider phasing out their antiperspirants in favor of milder deodorants.

August 11, 2010 9:52 AM
Moderate |Flag for review

I'm pissed about the changes in this product, also. It was the only one I had found that didn't leave my kid looking like a burn victim under her arms. We'll be searching for a new deodorant that doesn't have all the additives and perfumes.

If you happen to be an antiperspirant user, do consider switching to milder deodorants. Those antiperspirants are bad for you. Love your underarms. Don't kill your kili-kili.

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